Cricket

Cricket Tournaments

In 2021, RDA secured a landmark three-year, free-to-air cricket deal with FreeSports in the UK & Ireland, to broadcast all tests, One Day Internationals and T20 fixtures involving Afghanistan and Zimbabwe. Fixtures feature India, Australia, Pakistan and West Indies.

“This is fantastic news for all cricket fans in the UK and for FreeSports viewers. We are thrilled to have struck this deal with RDA and committed to our long-term vision of bringing live and free sport to every home in the UK.” Richard Sweeney, CEO, FreeSports and Premier Sports

ABU DHABI T10

RDA is the international media and betting rights distributor for the Abu Dhabi T10 cricket tournament played at the Zayed Stadium. The tournament is a high-octane ten overs format and will host 8 teams featuring some of the world’s most iconic cricket players across ten days, totalling twenty-nine matches.

PRO TEAMS AROUND THE WORLD

RDA has an extensive track record in distributing global cricket rights featuring leading pro teams from England, Australia, Caribbean, South Africa, Pakistan, New Zealand, Afghanistan and Zimbabwe.

REACH AND REVENUE

“RDA has distributed global media rights for a number of our T20 events that we’ve produced, and we have been very happy with reach and revenues that were generated.” Matthew Jackson, Managing Director, Sporta Group